Your privacy
Privacy Policy
Focus West Insurance Solutions ("Focus West," "we," "us," or "our") respects your privacy. This policy explains what information we collect through this website, how we use and share it, and the choices you have — including your rights under the California Consumer Privacy Act as amended by the California Privacy Rights Act ("CCPA/CPRA").
Information we collect
- Information you give us — such as your name, business name, email, phone number, industry, and the details you provide when you request a quote, submit a form, or contact us.
- Information collected automatically — such as your IP address, browser and device type, pages viewed, referring page, and general location, gathered through cookies and similar technologies (see "Cookies and tracking technologies" below).
How we use your information
- To respond to your requests, prepare quotes, and provide insurance brokerage services.
- To operate, secure, and improve our website and measure how it is used.
- To communicate with you about your inquiry or our services. We will only send you marketing calls or text messages using automated technology if you gave us prior express written consent (for example, by checking the optional consent box on a quote form). Consent is never a condition of doing business with us, and you can revoke it at any time — reply STOP to any text, or contact us using the details below.
- To market our services, including through advertising that may be shown to you on other websites and platforms.
- To comply with legal, regulatory, and carrier requirements.
How we share your information
We may share your information with insurance carriers and underwriters to obtain quotes and place coverage; with service providers who support our website, communications, and operations (for example, Netlify for website hosting, Resend and FormSubmit for delivering form submissions by email, Zapier for lead routing, and the analytics and advertising partners listed below); and as required by law. We do not sell your information for money. However, our use of advertising and analytics cookies may be considered a "sale" or "sharing" of personal information for cross-context behavioral advertising under California law — see the section below for how to opt out.
Cookies and tracking technologies
We use cookies and similar technologies for site functionality, analytics, and advertising. These include first-party cookies and third-party technologies from our analytics and advertising partners. Analytics and advertising technologies do not load until you accept them via the cookie banner shown on your first visit; if you choose "Essential only," only cookie-less, first-party site measurement and strictly necessary functionality run. You can change your choice at any time by clearing this site's cookies or using the control in "Your Privacy Choices" below.
Exactly what we store
For full transparency, here is the complete inventory of what this site stores on your device:
- fw_consent (first-party cookie, 1 year) — remembers the choice you made in the cookie banner. Strictly necessary.
- fw_ad_optout (first-party cookie, 1 year) — remembers that you opted out of ad sharing via "Your Privacy Choices" or a Global Privacy Control signal. Strictly necessary.
- Browser preferences (localStorage, stays on your device indefinitely and is never transmitted to us): fw-theme (light/dark mode), fw-lang and fw-lang-promo (English/Spanish preference), fw-a11y (accessibility settings). Strictly necessary.
- Analytics cookies — only after you accept: Google Analytics (_ga, _ga_*, up to 2 years) and Microsoft Clarity (_clck, _clsk, MUID, up to 1 year).
- Advertising cookies — only after you accept and only if you have not opted out: Meta Pixel (_fbp), LinkedIn Insight (li_*, ln_or), Microsoft Advertising (_uet*), and Google Ads conversion cookies. Durations vary by partner, generally 90 days to 2 years.
- Cloudflare Web Analytics — cookie-less, first-party site measurement that stores nothing on your device and does not track you across sites. Runs without consent because it uses no cookies or persistent identifiers.
"Do Not Track" and Global Privacy Control
Some browsers offer a "Do Not Track" (DNT) setting. Because there is no common industry standard for DNT, this site does not respond to DNT signals. We do, however, honor the Global Privacy Control (GPC) browser signal: if your browser sends GPC, we treat it as a request to opt out of the sale or sharing of your personal information for targeted advertising.
Advertising and analytics partners
To understand site usage and to show you relevant Focus West advertising on other websites and apps ("retargeting"), we use tools from the following partners, which may set cookies and receive information about your visit:
- Google (Google Analytics 4, Google Ads) — analytics and advertising.
- Meta (Facebook/Instagram Pixel) — advertising.
- LinkedIn (Insight Tag) — advertising.
- Microsoft (Bing/UET, Microsoft Advertising) — advertising.
- Microsoft Clarity and Cloudflare — analytics and site performance.
These partners may combine the information they collect here with data from other sources. Their use of your information is governed by their own privacy policies.
Your Privacy Choices — Do Not Sell or Share My Personal Information
California residents have the right to opt out of the "sale" or "sharing" of personal information for cross-context behavioral (targeted) advertising. Use the control below to opt out on this browser. Opting out does not stop our basic analytics or affect the service we provide you.
Visiting our site may share limited browsing data with advertising partners so you may see Focus West ads elsewhere.
This choice is saved in a cookie on this browser only. If you use another browser or device, or clear your cookies, please set it again. We also honor browser-based opt-out signals (Global Privacy Control) where required.
Your California privacy rights
Subject to certain exceptions, California residents may request to know the personal information we collect, use, and disclose; request deletion or correction of their personal information; and opt out of its sale or sharing. We will not discriminate against you for exercising these rights. To make a request, contact us using the details below; we may need to verify your identity before responding.
Data retention and security
We keep personal information only as long as needed for the purposes described here or as required by law, and we use reasonable administrative, technical, and physical safeguards to protect it. No method of transmission or storage is completely secure.
Children's privacy
This website is intended for businesses and adults. We do not knowingly collect personal information from children under 16.
Changes to this policy
We may update this policy from time to time. Material changes will be reflected by the "last updated" date below.
Contact us
- Email: Info@focuswestinsurance.com
- Phone: (714) 988-3863
- Mail: 1075 Rosecrans Street, San Diego, CA 92106
Last updated July 28, 2026.
This policy is provided as a general template and is not legal advice. Please have it reviewed by your own counsel or compliance/E&O resource before relying on it.